- Developer of the world’s most advanced driving simulators for the automotive and motorsport sectors announces Graeme Cook as CEO
- Dynisma Founder Ash Warne transitions to CTO to focus on furthering innovation and technology development
- Executive team changes underscore continuing momentum of leading simulator company, which has agreed official simulator partnerships with McLaren Automotive and Nissan Formula E in the last twelve months, alongside supply deals with multiple leading automotive OEMs and motorsport teams
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Bristol, UK, 9th January 2025
Dynisma, a global leader in high-performance motion simulation technology, is delighted to announce the appointment of Graeme Cook as its new Chief Executive Officer.
Bringing extensive leadership experience spanning the automotive, aerospace, oil and energy sectors, Graeme will guide the company through its next phase of growth. His arrival will enable Dynisma Founder, CEO & Chief Engineer, Ash Warne, to transition to the role of Founder & Chief Technology Officer (CTO), fully focusing on furthering the innovation and technology development of the company’s best-in-class simulation technology.
Leveraging his deep industry expertise and visionary leadership, Graeme’s key objectives will be to continue to scale Dynisma’s operations, expand its global presence, and reinforce its position as a leader in motion and driving simulation technology. His appointment signals a new phase of growth for Dynisma, continuing to deliver cutting-edge solutions to the automotive and motorsport markets while advancing plans to bring its pioneering motion generator simulators to new industries.
Dynisma is experiencing rapid growth, having created more than 50 new jobs in 2024 to meet the market demand for its state-of-the-art motion simulators, with a strong order book for 2025 and beyond. The company is trusted by key customers including multiple Formula 1, Formula 2, Formula E, World Endurance Championship, and International Motorsport Association (IMSA) teams, as well as a growing number of global automotive OEMs.
Ash Warne, Founder of Dynisma and CTO, commented: “We are thrilled to welcome Graeme Cook as Dynisma’s new CEO. Graeme’s strategic insight and impressive leadership experience make him the perfect choice to lead Dynisma into its next chapter. Together, we will continue to push the boundaries of motion simulation technology, delivering unparalleled solutions to our global clients.”
Graeme Cook, Dynisma CEO added: “I am delighted to join Dynisma, a company renowned for its relentless pursuit of excellence in motion simulation. I look forward to working with the talented team at Dynisma to further our mission of setting new benchmarks in simulation technology and delivering transformative solutions to our clients worldwide.”
Graeme’s distinguished career includes pivotal roles at YASA, a leader in electric motor technology, where he served as Managing Director. At YASA, Graeme played an instrumental role in advancing the company’s innovation and market presence. Prior to YASA, Graeme held key leadership positions at AVID Technologies, an automotive and off-highway vehicle electrification company. His tenure was marked by transforming business processes and operational competencies, achieving VDA Standards approval, and enhancing resilience to support customer contracts and expand commercial potential.
Founded in 2017, Dynisma has redefined motion simulation technology with its groundbreaking Dynisma Motion Generators (DMGs), offering unmatched low latency, high bandwidth, and immersive simulation experiences. The company serves leading automotive OEMs, motorsport teams, and industrial clients globally from its state-of-the-art campus in Bristol, UK.
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About Dynisma
Dynisma, an independent company, was founded in 2017 by experienced F1 driving simulator engineer Ash Warne, who previously led the simulator development efforts for McLaren and other leading racing teams. Dynisma has developed a unique approach to high performance motion generation serving both the motorsport and automotive industries globally with a 100-strong team of experts operating from the business’s technology and manufacturing campus in Bristol, UK. Dynisma’s range of Motion Generators (DMGs), feature high bandwidth, low latency, and large excursion motion simulation, delivering class leading driving simulation capabilities.
Press Contacts
Jules Tipler
T: +44 (0)7811 166 796
E: jules.tipler@influenceemobility.com
Sheryll Goddard
Head Of Marketing, Dynisma
E: Sheryll.Goddard@dynisma.com
Dynisma are delighted to announce Graeme Cook as our new CEO, leading the company into its next phase of growth and global expansion
