Auto OEM Prototype Costs Could Be Reduced by $10M+ per Vehicle Program with Dynisma Simulators

Posted: 23rd October 2024

Dynisma Automotive product lineup 2024

  • Hyper-realistic Dynisma motion simulators can reduce the need for physical prototypes by 40%, slashing more than $10million per vehicle development programme
  • Accelerated testing using motion generator simulators can also cut 50% from a new vehicle’s time to market
  • Less physical testing, and associated decreased need for global travel to support a testing programme, also reduces CO2 emissions during vehicle development  
  • Dynisma’s leading low-latency, high-bandwidth technology can therefore enable automotive OEMs to meet sustainability targets
  • Huge interest in simulators has seen Dynisma secure multiple international supply agreements in the last two years
  • In March, it was announced as McLaren Automotive’s Official Motion Simulator Partner
  • Hi-res media images can be found here

Bristol, UK, 23 October, 2024:

Dynisma, the leading UK-based motion simulator technology company, estimates that its virtual testing technology can save automotive OEMs more than $10million per vehicle development programme through reduced physical prototypes.

Bringing a revolutionary approach to virtual automotive road car development, and having been bred in topflight motorsport, Dynisma Motion Generators (DMGs) are already in use by multiple leading automotive OEMs worldwide, the technology bringing game-changing benefits by setting new standards, pairing the lowest latency with the highest bandwidth to create the most immersive, realistic, and responsive driving simulation experience in the world.

DMG 1 Automotive 1

With the average vehicle prototype costing around $500,000, and more than 50 individual prototypes typically built for a single vehicle development programme, physical testing is an extremely expensive part of the development of a new car for an automotive OEM.

Until very recently, the most advanced driving simulators have not been accurate enough to replace real-world testing. But virtual testing using the latest driving simulators, such as Dynisma’s DMGs, can reduce the need for actual prototypes by 40%, representing double-digit million-dollar savings. Bringing the most lifelike experience yet to automotive OEMs, development drivers get feedback as close to the real world as possible while engineers can properly correlate almost any data.  

Designed specifically for automotive manufacturers and suppliers intended for advanced vehicle development and testing, Dynisma’s simulators also have the potential to reduce new vehicle time to market by 50%. And through savings on fuel and use of consumables such as tyres, greater use of virtual testing could result in significant overall CO2 emissions saving per average. Indirect embedded emissions savings would also be made from reduced prototype manufacture and travel.

Simon Holloway Commercial Director

Simon Holloway, Commercial Director, said: “Testing in the real world is a vital part of the new vehicle development process, but it is time-consuming, costly and has a significant environmental impact for an automotive OEM. Dynisma’s DMG simulators allow car makers to increase the amount of virtual testing – without any compromise for development drivers or engineers – delaying the point at which a physical prototype is required, potentially bringing double-digit million-dollar savings as fewer actual test vehicles are needed.

“This benefit is compounded when you consider that with fewer prototypes and a smaller vehicle development carbon footprint, sustainability targets can be met while, at the same time, a new car can be developed in less time too. Also, because virtual simulation can speed up development, simulators such as ours can accelerate the transition to EVs, bringing further climate benefits.”

Developed and built in-house by a team of world-class engineers committed to pioneering solutions in motion generation, Dynisma simulators are being used by leading automotive OEMs and motorsport teams around the world. In March, it was announced as McLaren Automotive’s Official Motion Simulator Partner.  As part of its ongoing expansion, Dynisma’s growth saw the opening of its state-of-the-art 15,000-square feet campus in Bristol last year, where the design, development, engineering and demonstration of the company’s cutting-edge simulators takes place for a global customer base by a 100-strong team.

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About Dynisma

Dynisma is a global leader in engineering world-class full-motion simulators, utilising its unique patented motion technology across a range of simulators trusted by the world’s top automotive and motorsport brands. Dynisma's F1-born and bred motion generators deliver more data to the driver, faster than any other simulator on the market, offering an unparalleled level of real-world correlation thanks to its high bandwidth, ultra-low latency, and large excursion motion capabilities.

Since its founding in 2017 by Ashley Warne, an experienced simulator engineer who previously led simulator development for Ferrari and McLaren, Dynisma has grown into a global force. Operating from a state-of-the-art Manufacturing and Technology Campus in Bristol, UK, the company now employs over 100 experts.

The team is dedicated to delivering excellence and helping a global customer base unlock the full potential of high-performance motion simulation.

Hi-res media images are available here

Press Contacts
Laura Simpson
T: +44 (0)7944 575 292
E: laura@influenceassociates.com

Sheryll Goddard
Head Of Marketing, Dynisma
E: Sheryll.Goddard@dynisma.com